For Partners
Partnership Programme
Cooperation models to fit your market and scale.
01Now recruiting
Now recruitingpartners
From exclusive distribution to cross-border e-commerce and OEM/ODM —
a partnership that fits your market.
Bring Japanese skincare, developed in our own Ginza laboratory, to your market. We support you from export documentation to local registration.
- 01
A Japanese brand with its own lab
Formulated at our Ginza head office. R&D, manufacturing and export in-house.
- 02
Proven in 12 countries, including China
Multi-channel presence in Asia's largest beauty market.
- 03
Licensed IP capability
Market-exclusive collaborations can be developed.
02Global network
Sold in12 countries
Recognised for the quality and honesty of Japanese manufacturing, HANAJIRUSHI is sold in Japan and 12 countries worldwide.
- Countries12
- Regions3
- Since2015
Country list to be confirmed 12-country list
East Asia
Japan and China at the core — drugstores, e-commerce and duty-free.
Southeast Asia
Growing through cross-border e-commerce and modern trade.
North America
E-commerce-led distribution.
03Market proven
Proven inChina
Asia's largest and most demanding beauty market — where we have built channels from e-commerce to physical retail.
- E-COMMERCE
Tmall flagship store
Opened 2010 · best year: RMB 90 million
- SOCIAL
Douyin creator network
800+ creators
- RETAIL
Watsons and other chains
In 3,000+ stores
- LICENSED IP
China-exclusive IP
Sailor Moon limited edition
04Models
Cooperation models
| Model | For | What we define together |
|---|---|---|
| Exclusive distributor | Leading importer for one country / region | Annual purchase threshold, territory protection, sales targets |
| Authorised reseller | Small and mid-size importers | MOQ, pricing structure, online sales permission |
| Modern trade supply | Drugstore chains, beauty retailers | Supply stability, barcode / label compliance, payment terms |
| Cross-border e-commerce | Tmall Global, Shopee, Lazada, Amazon sellers | Small lots / drop-shipping, registration documents |
| OEM / ODM | Private-label brand owners | MOQ, development lead time, formulation, factory credentials |
05Trade terms
Trade terms
| Minimum order (MOQ) | On request |
|---|---|
| Delivery | Prompt delivery; timing depends on the region. |
| Incoterms | EXW Tokyo / FOB Tokyo or Yokohama / CIF |
| Payment | T/T in advance; L/C accepted; other terms negotiable |
| Territory protection | Defined under the exclusive distribution agreement |
| Pricing | Tiered by volume; price lists are provided on request |
| Samples | Available; freight costs negotiable |
| Marketing support | POS material, training, exhibition support, promotion subsidies |
| Price & channel control | Measures against parallel imports and under-pricing to protect partner margins |
06Export support
Export documents& registration
- INCI ingredient listFull ingredient declaration in INCI nomenclature
- Certificate of Analysis (COA)Batch-level test report for every shipment
- MSDS / SDSSafety data sheet
- Free Sale CertificateIssued for export registration
- Certificate of OriginFor preferential tariff treatment
- Production date & lot code rulesExplanation of date and batch coding
- Labelling complianceMultilingual labels and ingredient translations
07How to start
How toget started
- 01
Submit the application
Company details, target market, channel type and estimated annual volume.
- 02
Reply within 3 business days
We contact you and schedule an online meeting.
- 03
Samples & terms
We send samples and align on commercial terms.
- 04
Agreement & first order
Distribution agreement signed; first order placed.
- 05
Shipment & launch
Launch support with marketing materials and training.
08FAQ
Frequently askedquestions
QWhat is the minimum order quantity (MOQ)?
Minimum order quantities are agreed case by case, depending on the cooperation model and market — please ask.
QCan we request samples?
Yes, samples are available; freight costs are agreed case by case.
QCan you provide documents for registration in our country?
We provide the INCI list, COA, MSDS/SDS, Free Sale Certificate, Certificate of Origin and other technical documents to support your local registration.
QCan we become the exclusive distributor for our market?
Yes, exclusive agreements are available by country or region, based on annual purchase thresholds and sales targets agreed together.
QDo you offer OEM/ODM for private labels?
Yes — using our in-house formulation capability. MOQ and development lead time: TBC.
