Hanajirushi · Ginza, Tokyo
Clean formula.Gentle by design.Made in Japan.
Japanese skincare that stays close to your skin,
born of our research in Ginza, Tokyo.
01/ 04
- Since2015
Founded in Ginza, Tokyo as an R&D-led skincare maker
- Tokyo HQGinza
Head office, lab and showroom in Ginza 2-chome
- Sold in12countries
Sold in Japan and 12 countries worldwide
- FormulationOwn lab
Formulated in-house from the raw-material level
01News
News
- ExhibitionHANAJIRUSHI to exhibit at Cosmoprof Asia 2026, Hong Kong
- NoticeCorporate website renewed — English edition now live
- BusinessPartnership programme for overseas distributors launched
- ProductCleansing Oil to join the official product line-up (planned)
- ProductHatomugi Skin Conditioner product information updated
02Our skincare
Our skincare
From cleansing to moisturising and UV care — Japanese skincare for every day.
No.01CleansingNew
Pure-Melt Cleansing Oil
Melts away make-up and pore dirt — without taking moisture with it.
No.02Cleansing
Deep Cleansing Lotion
A wipe-off cleanser that removes make-up and leaves moisture behind.
No.03Lotions & serums · Hatomugi series
Hatomugi Skin Conditioner
Rich in Hokkaido coix seed extract. A generous 500mL for face and body.
No.04Lotions & serums · Hatomugi series
Hatomugi Rich Essence
A silky gel essence made to follow the Hatomugi lotion.
No.05Creams & gels · Hatomugi series
Hatomugi Cream
A light moisturising cream to pair with the Hatomugi lotion.
No.06UV & primer
Tone-up UV Primer
SPF50+ PA++++ — a pink-pearl primer for brighter-looking skin.
Helping every person’s own beauty bloom.
03Brand
Hana-jirushi —a flower's seal.
We look closely at each person's skin and each individual concern, and deliver a beauty that is theirs alone — with the power of Japanese-made skincare.
The name HANAJIRUSHI, “flower seal”, stands for the mark of a flower blooming on each person's skin. Recognised for the quality and honesty of Japanese manufacturing, our products are sold in Japan and 12 countries worldwide.
04Made in Japan
Made in Japan —four strengths
Not just a label — what “Made in Japan” means for your business.
01
Developed in Japan
Product development honed in the Japanese market
02
Made in Japan
Reliable manufacturing in Japan
Site TBC03
Quality-checked in Japan
Quality control and inspection to Japanese standards
TBC04
Proven worldwide
A track record of trade and partnerships in overseas markets
05Collaboration
Beloved Japanese IP,officially licensed.
Official licences with leading Japanese IP — with full co-development from formula to packaging and gift sets.
All collaboration products are officially licensed. Proof of licence is available to trade partners.
Sailor MoonCleansing lotion
China only
Little Twin StarsFacial masks, cleansing, shampoo, etc.
Exclusive
Fruits BasketNail collection
Collab
Yuri!!! on ICEFace wash cream
Ended
06Partnership
For partnersaround the world
Japanese quality and honest manufacturing, for customers around the world. We grow Hanajirushi together with partners who know their markets.
12countries
- 01Exclusive distributor
- 02Authorised reseller
- 03Modern trade supply
- 04Cross-border e-commerce
07Company
From Ginza,to the world.
- Company
- Hanajirushi Institute of Cosmetics, Inc.
- Founded
- 28 January 2015
- Head office
- 2-12-12 Ginza, Chuo-ku,
Tokyo 104-0061, Japan (Miyama Bldg. 2F)
Where to buy
Looking for Hanajirushi in your country?
We are building our distributor network. Contact us to find a local partner — or to become one.
Find / become a distributor