Brand

Brand

Close to every skin, nurturing a beauty that is truly one's own. Through everyday skincare, Hanajirushi helps each person enjoy a beauty of their own, every day.

Moisture for
the whole family.— Hatomugi skincare set of three —

Large size
Fragrance-free
Colour-free

Light as a lotion,
moist in one sweep.— Cleansing Lotion —

Cleanse. Replenish.
Radiant, moist skin.— AMINO ACID skincare —

01Brand concept

Clean formula.Gentle by design.Made in Japan.

Helping every person’s own beauty bloom.

Beauty takes as many forms as there are people.

Skin type, age, lifestyle, the beauty you hope for — no two people are alike. So rather than fitting anyone to someone else's idea of beauty, Hanajirushi starts from each person's skin and helps the beauty that suits them grow.

Because it is something you use every day, it should be well made, easy to use and easy to keep up — not only for special days, but as everyday time to look after your skin. That is what skincare means to Hanajirushi.

02Our values

Five valueswe hold to

01INDIVIDUALITY
Respect for each person
Skin, concerns and ideas of beauty differ from person to person. We never impose one standard of beauty, and think about the choice that suits each individual.
02INTEGRITY
Honesty
We are honest about quality, ingredients, how our products are used and what we say about them, and we value our customers' trust.
03QUALITY
The pursuit of quality
We keep improving every stage — ingredients, formulation, manufacturing and quality control — for a quality worthy of daily care.
04ACCESSIBILITY
Beauty within reach
We balance quality and price, offering choices that make daily skincare easy to keep up.
05GROWTH
Growing together
We listen to our customers and evolve our products and services as times and lifestyles change — understanding different countries and cultures, and staying close to people around the world.

03Brand story

Every beautyis different.

That is why we want to offer skincare that meets each person's skin and nurtures a beauty of their own — the starting point of everything Hanajirushi makes.

01
What we care about
Close to every person's beauty.
Skin type, age and the beauty people hope for all differ. Hanajirushi meets each person's skin and helps them nurture a beauty of their own through everyday skincare.
02
How we make our products
Reliable quality and comfort, every day.
From the choice of ingredients to the formula and the feel on the skin, we make skincare that is easy to live with and pleasant to use every day.
03
From Ginza to the world
Japanese beauty, for every person worldwide.
From Ginza, we take the care for skin we have built in Japan to the world — a brand that stays close to every person's beauty, across countries and cultures.

04Research

Reliable formulasfrom our Ginza lab.

Every formula starts at the raw-material level — in-house.

Hanajirushi formulas are developed in our laboratory in Ginza, Tokyo. From choosing ingredients to designing each formula, we explore every possibility with care, aiming for skincare that is gentle on the skin and that you can feel working.

R&D and quality All products

Where to buy

Looking for Hanajirushi in your country?

We are building our distributor network. Contact us to find a local partner — or to become one.

Find / become a distributor

Clean formula.Gentle by design.Made in Japan.

Five valueswe hold to

Respect for each person

Honesty

The pursuit of quality

Beauty within reach

Growing together

Every beautyis different.

Close to every person's beauty.

Reliable quality and comfort, every day.

Japanese beauty, for every person worldwide.

Reliable formulasfrom our Ginza lab.

Looking for Hanajirushi in your country?

Interested in distributingHanajirushi?